A space that draws people in. An experience that stays with them. REX Lab × Winning Exhibitions bring bespoke stand design, construction and immersive technology together — from the first sketch to the show floor.
SOFTSWISS · ICE London 2024Winning Exhibitions × REX Lab
Architecture × technology × experience
DesignA space built around your brand
BuildFrom concept to the show floor
ExperienceLED, content & interaction
01 / The collaboration
Great spaces.
Unforgettable experiences.
Your stand architecture and its digital experience should tell the same story. We bring both teams into the conversation early, so layout, screens, content and visitor journeys work together.
The space. Designed and built.
Winning Exhibitions creates bespoke exhibition stands, bringing together creative design, project management, production and installation for international shows.
REX Lab connects the physical stand with digital storytelling: LED displays, audiovisual systems, interactive installations and content made for the space.
A complete exhibition stand project, or specialist support for the part you need. We define the scope together around your event, space and budget.
01
Exhibition stand design
Brand-led concepts, visitor flow, meeting areas and 3D visualisation. We plan how the stand looks, feels and works before production begins.
02
Technical planning
Turning the concept into a coordinated project: dimensions, finishes, screen positions, power, rigging and venue requirements, with responsibilities agreed at the start.
03
Stand build & installation
Bespoke stand production and on-site assembly with Winning Exhibitions. Design, construction and technical integration are coordinated around the show schedule.
04
LED & audiovisual systems
LED walls, displays, lighting and sound designed into the architecture. The right scale, sightlines and playback setup for your brand and exhibition space.
05
Content & interactive experiences
Motion graphics, immersive visuals, product demos and interactive installations that give visitors a reason to stop, explore and start a conversation.
06
Show-floor technical support
Setup, testing, content playback and technical support within the agreed scope. A clear handover so your team can focus on visitors and meetings.
03 / The collaboration in action
Built for the show.
Made for the audience.
At ICE London 2024, Winning Exhibitions delivered the SOFTSWISS stand with REX Lab as part of the project team. Architectural scale and integrated screens worked together to make the brand visible across the exhibition floor.
The show, location, stand size, goals, timing and budget. Tell us what you want visitors to see, feel and do.
02
Shape the concept
We align the architecture, visitor journey and digital experience, then agree the design direction and delivery scope.
03
Design & produce
Stand planning, production, AV integration and content development move forward with the same technical requirements.
04
Build & bring to life
Installation, system checks and final content testing bring the whole experience together before the doors open.
05 / Useful to know
Planning an
exhibition stand?
Can you design and build a complete exhibition stand?
Yes. The joint offer brings Winning Exhibitions' stand design and build expertise together with REX Lab's audiovisual systems, content and interactive experiences. We agree the exact deliverables, responsibilities and budget for your project before work starts.
Can REX Lab work with our existing stand builder?
Yes. If you already have a stand contractor or design, REX Lab can support the multimedia layer: LED screens, audiovisual integration, content and interactive installations. We coordinate technical requirements with your team.
Do you work on international exhibitions?
Winning Exhibitions delivers international exhibition projects. Tell us the event and venue, and we will confirm the available design, build and technical scope for that location.
How much does exhibition stand design and construction cost?
The cost depends on floor area, complexity, materials, venue, logistics and technology. Share your stand dimensions, event dates, initial ideas and an indicative budget so we can propose a realistic scope and estimate.
How early should we start planning?
Start as soon as the exhibition space and dates are confirmed. Custom construction, venue approvals and bespoke content need time. If the deadline is close, send us the details and we will check what can be delivered.
What should we include in the brief?
Send the event name, venue, dates, floor plan and dimensions, open sides, brand guidelines, objectives, preferred technology and indicative budget. Existing designs or references are useful, but you can start with an idea.
Your next exhibition starts here
Let's build
something worth visiting.
A new stand, a fresh concept or a digital experience that makes the difference. Bring us your brief — we'll connect the right people and shape the next step.