SOFTSWISS at SIGMA Europe 2023 — XR Stage Debut on the Malta Show Floor
Task
SOFTSWISS wanted SIGMA Europe to be a flagship presence on the iGaming calendar, with a 'wow' moment that visitors would talk about and a clear visual differentiator on the show floor.
Solution
We added an XR Stage to the stand for live mixed-reality product demos, paired with Synchronized Light & Video Show moments triggered during peak floor traffic. Multi-Screen Content Management orchestrated all of it from one operator station.
Products used
- XR Stage for Live Demos
- Synchronized Light & Video Show
- Multi-Screen Content Management
Result
SIGMA 2023 became the first project where lighting and XR joined content management — the format proved itself and became the blueprint for the following year's events.
More projects
SOFTSWISS at SBC Summit 2023 — Centralized Stand Content Operation
Content management and on-site operation for SOFTSWISS at SBC Summit 2023.
SOFTSWISS at ICE London 2024 — Full AV Production at the Industry's Biggest Show
Turnkey AV production for SOFTSWISS at ICE London — LED screens, stage lighting, and centralized content control.
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