XR studio setup built for your project
An XR studio puts a presenter, a product or a guest inside a virtual scene that moves with the camera. We assemble the full XR and virtual production setup for your project: at your venue, in an event hall or in a space hired for the shoot. The set is built for your dates and dismantled afterwards, so its size and layout follow the brief rather than the walls of a fixed room.
A typical setup includes:
- LED backdrop sized to the shot and the space. For close camera work we use a fine pixel pitch such as P1.9. The wall can stand on the floor or be flown on truss.
- Cameras and camera tracking, so the virtual background shifts in perspective as the camera moves.
- Real-time engine: scenes run in Unreal Engine or TouchDesigner, driven by our engine operators.
- Lighting, sound and power for the set, plus multi-camera switching, programme recording or live streaming when the project needs them.
- Content: 3D environments and branded worlds created by our in-house motion and 3D designers. Before the event we show 3D visualisations of the set for your approval.
XR video zones and XR video booths at events
At exhibitions, brand activations and corporate events we run XR video zones. A guest steps in front of the LED backdrop, the camera places them inside a branded scene, and they leave with a photo or a short video. An XR video booth can be a compact corner of a trade-show stand or a larger zone with its own lighting and a queue area.
The zone can work with an event app for registration, data forms or sending the result to the guest, and with other interactive installations on the stand. Our engine operator runs the scenes during the whole show day.
XR stage rental for presentations and live streams
For product launches, conferences with a live stream and branded shows, the same kit becomes an XR stage. The speaker stands in front of the LED wall, and the stream or recording shows them inside the virtual environment. We plan the camera positions, the tracked area and the lighting together, so the presenter and the virtual scene match in the shot. Every project has a technical lead who coordinates the crew from installation and rehearsals to the last take.
Virtual production studio in Poland and across Europe
We are based in Warsaw and deliver and install XR setups in any city in Poland. For larger productions and trade shows we bring the setup across Europe. We work with brands, event agencies, stand builders and video production companies that need an XR set for a shoot, a stand or a stage.
Book at least one week ahead. A custom 3D world needs more preparation than adapting a ready scene, so send the brief as early as you can. You also get a full net quote within 24 hours.
Virtual production studio cost: what drives the price
There is no fixed price list, because every XR setup is built for its project. The main cost drivers are:
- LED backdrop: its size and pixel pitch.
- Camera tracking and the number of tracked cameras.
- Cameras and video: switching, programme recording or live streaming.
- Engine operators and technicians: their shifts are billed separately.
- Content: adapting a ready scene costs less than building a branded 3D world from scratch.
- Days: build, rehearsal and show days, plus travel for projects outside Poland.
Prices are net and include delivery, installation, setup and dismantling. Send the venue, the dates and what you want to film or show, and we will propose a setup and a full net quote.
XR projects
Our XR work includes the Mastercard XR zone, built with an LED backdrop and camera tracking, and XR experiences on iGaming trade-show stands such as IGB London Boomerang. Selected projects are shown below.
For the hardware side, see LED panels by pixel pitch and camera and tracking systems. To compare XR with VR and AR formats, read our VR, AR and XR event guides. Ready to plan an XR studio? Call +48 453 366 654 or use the contact form.
