See how visitors move around your booth
A trade show stand is a large investment, yet many exhibitors leave the event with a lead count and only a general impression of which part of the stand was busy. Airtrace is REX Lab's own visitor tracking system for exhibition stands and event venues. Sensors installed on the stand record how visitors move through the zones you care about, and the data appears in dashboards during the event and in a report afterwards. Marketing and sales teams get a clear picture of trade show booth traffic without a complex CCTV analytics project, and at a lower cost than traditional video analytics.
What booth visitor analytics with Airtrace shows
- Movement between zones. Which areas of the stand attract visitors and which ones they pass by.
- Heatmaps. A visual map of where traffic on the stand concentrates, easy to share with the team and management.
- Dashboards during the event. We monitor the data live, so the stand team can react: adjust a demo, change what runs on a screen or move staff to a busier zone.
- Post-event report. Metrics with visualisations, exported to CSV or PDF, or connected to your systems via API.
Before installation we agree which metrics the report will contain and how each one is defined. Entries, people present in a zone and time spent in a zone are different measurements, and a report is only useful when everyone reads them the same way. Our guide to exhibition visitor tracking metrics explains the difference. We confirm the metrics available for your stand plan before the event.
Who uses Airtrace
- Brands exhibiting at trade shows that need to show what the stand delivered, from iGaming and fintech to tech.
- Event agencies that report visitor data and ROI to their clients. See AV partner for event agencies.
- Exhibition stand builders and contractors who want to offer measurement as part of the stand. See exhibitions and trade shows.
Airtrace works on single stands, in multizone exhibition spaces and at outdoor promo or retail activations.
Built into the stand, not added on top
Airtrace fits into an existing stand design. We start with your measurement goals and mark the zones of interest on the plan, then propose the sensor configuration, the network setup and the timeline. On site we install, calibrate and test the system before the doors open. During the event we watch the data and make adjustments; after it you receive the post-event report, and your team gets basic training. The setup scales from a single 3×3 m stand zone to full exhibition halls.
Traffic data and interactive content
Booth traffic shows where visitors go; an interactive installation or one of our games for events shows what they do once they stop. If your stand has both, ask us to plan the two measurements together so each figure keeps its own definition. Our exhibition stand AV plan shows how screens, interactivity and measurement fit on one stand.
Ask for a quote
Send us the stand plan, the event name and dates, and what you want to learn from the data. We reply with a proposed sensor configuration and a full net quote within 24 hours. We install Airtrace at trade shows and events in Poland and across Europe. Send your brief.
