Interactive walls for events, built around your brief
An interactive wall turns a screen into something visitors play with, not just watch. It reacts to touch, to a body moving in front of it or to a tablet in someone's hand, and it runs content made for that one event. REX Lab designs and builds interactive installations for events, exhibitions and trade-show stands, then installs and runs them on site. We start from your goal, not from a template: footfall on the stand, leads, explaining a product or content that people share.
What an interactive installation can be
- Interactive LED walls. An LED wall with content that responds to the people in front of it. LED stays bright in daylit halls, and outdoor IP65 screens work in the open air. See LED screens.
- Projection walls and objects. 4K laser projectors turn a wall, a floor or a piece of scenery into the interactive surface. When the image has to follow the shape of a building, a stage set or an object, mapping becomes a layer of the project; read how we work as a projection mapping company.
- Touchscreens and tablets. Catalogues, quizzes, configurators and lead forms on Avtek 55" and iiyama 32" touchscreens or iPad Air 13" tablets. See touchscreen hire.
- Camera and body tracking. Cameras and depth sensors read a visitor's position and gestures, so the wall reacts when someone walks past, waves or kicks a ball. See body tracking experiences.
- Branded games. Our interactive games for events can be branded, given custom mechanics or developed from scratch, and run on touchscreens, with camera tracking or on an LED wall.
- VR, AR and XR zones. VR stations on our own Oculus Rift headsets, AR experiences and XR photo and video zones. See XR video zones.
Interactive exhibition displays and trade-show booths
On an exhibition stand, an interactive booth has a few seconds to stop someone walking down the aisle. A wall that reacts to movement or a short game with a leaderboard does that job; a touchscreen or tablet then takes the visitor to product details or a lead form. We have worked on iGaming trade-show stands at ICE, SiGMA Europe, SBC Summit and iGB Live, and we also work for stand builders, including unbranded, as part of their team. See trade show AV.
In interactive exhibitions and museums, the same tools serve a different goal: explaining a subject through touch and movement along the visitor route. For brand activations and corporate events, an immersive experience can combine LED, projection, sound and light around one interaction.
Hardware, software and on-site operation from one team
One team covers the whole chain, so you do not have to connect a game studio, an AV company and a content agency on the day.
- Concept and interaction design: what the visitor does, how long it takes and what the wall shows when nobody is playing.
- Content made in-house: our motion designers produce the graphics, 3D and animation, sized to the actual screen.
- Software: games, web apps and control panels, with media playback on Resolume and TouchDesigner. When the project needs it, we connect the installation to your CRM, email platform and LED screens; see event apps.
- Hardware: LED walls, 4K laser projectors, touchscreens, tablets, cameras and the control computers that run them.
- On site: delivery, installation, calibration in the real light and space, testing and operation during the event. Every project has a technical lead; operator shifts are billed separately.
Interactive installations we have delivered
- Penalty simulator – Filosofia: a body-tracking penalty kick game for an iGaming brand that turns visitors into leads and social-media content.
- Neboreka – Razman: an interactive exhibition with body-reactive walls.
- IGB London Boomerang: interactive XR solutions with touch and iPads, including web interfaces and an XR photo booth that sent results by email.
Start with a short brief
Tell us the goal, the event and dates, the space or stand plan, the expected visitor flow and any brand material. We come back with questions, a proposed approach and a net quote that lists content, software, equipment and operator shifts separately. Our office and warehouse are in Warsaw; we deliver and install anywhere in Poland, and across Europe for larger productions and trade shows. Book equipment at least one week ahead; custom development needs more time, depending on the scope. Send us your brief.
