What a body tracking installation does
A body tracking installation reads where a person stands and how they move, and turns that movement into a response on a screen. Tracking cameras or depth sensors watch an interaction zone in front of an LED wall, a projection or a floor. Custom software interprets position and gestures in real time, and the content reacts when someone walks past, waves, jumps or kicks a ball. Visitors need no controller and no touchscreen: they step into the zone and the installation answers.
REX Lab designs, builds and runs body tracking installations for events, trade-show stands, brand activations and interactive exhibitions. We use our own equipment and develop the software and content ourselves, so the mechanic is made for your brief instead of being limited by an off-the-shelf app.
Where body tracking works at events
- Trade-show stands and brand activations. A reactive wall or a short game stops people in the aisle and gives them a reason to stay on the stand. See trade show AV.
- Interactive exhibitions and museums. Walls and projections that respond to movement along the visitor route.
- Sports events and fan zones. Kick and reaction challenges driven by motion tracking. See sport events.
- Stages and XR zones. From a simple motion-reactive backdrop to a motion-driven XR environment. See XR video zones.
Games with camera tracking
Our interactive games for events can run with camera tracking instead of a touchscreen. Each game can be branded, given custom mechanics or developed from scratch, and shown on an LED wall or a projection. The camera turns the visitor's body into the controller, so the game is easy to understand from a distance and the people waiting in line can watch the player.
Hardware, software and content from one team
- Hardware: tracking cameras or depth sensors and the media carrier, from LED screens to projection or AR. See cameras and tracking.
- Software: custom software that interprets movement and drives the content.
- Content: visuals made for the actual screen, space and mechanic.
- On site: installation, calibration, real-time monitoring and support during the event; operator shifts are billed separately.
Body tracking is one of our interactive installations, and it can share a zone with touchscreens, tablets or VR.
Planning the interaction zone
Tracking quality depends on the space as much as on the camera. Before the event we agree the size and position of the zone, where the camera or sensor goes, how visitors approach and queue, and what the screen shows when nobody is playing. We plan the hardware with mockups, then install and calibrate the system on site in the venue's real light and layout. Our guides cover space, lighting and testing for body tracking, choosing cameras and sensors and visitor throughput.
Body tracking projects we have delivered
- Penalty simulator – Filosofia: a Kinect-based body tracking football game for an iGaming brand that turns visitors into leads and social-media content.
- Neboreka – Razman: an interactive exhibition with body-reactive walls.
- Mastercard XR zone: tracking for an XR environment.
Send us your brief
Tell us the event, the dates and venue, the space or stand plan, the screen you have in mind and what visitors should do. We reply with a full net quote within 24 hours, with content, software, equipment and operator shifts listed separately. We are based in Warsaw and install in any city in Poland and across Europe. Book equipment at least one week ahead; custom development needs more time, depending on the scope. Send your brief.
